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Jul 9, 2026
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1 min read
In most real-world data, the number 1 leads far more often than any other digit.
Psychology
Math
Jun 29, 2026
2 min read
Addition by subtraction
Career
Business
Mental Models
Thinking
Jun 25, 2026
Why does smell have such a direct path to your memory?
Science
Jun 23, 2026
How Domino's turned it around in 2009
Marketing
Jun 17, 2026
When the economy gets scary, people don't stop treating themselves. They just buy smaller treats.
Jun 15, 2026
3 min read
Have you ever walked into a room and immediately forgot why? It's not your age. It's the door.
Jun 12, 2026
The story of the most stubbornly cheap hot dog in America, and the threat that keeps it that way.
History
May 8, 2026
4 min read
"Follow your passion" is one of the worst pieces of career advice ever given
Engineering
Apr 23, 2026
Most people think they know how things work, but can you really explain?
Apr 16, 2026
7 min read
An ancient Greek thought experiment that explains why you're not who you think you are.
Apr 7, 2026
6 min read
Everyone quotes Gladwell. Almost no one has read Ericsson.
Mar 31, 2026
8 min read
How your brain knows when someone is watching you.
Mar 26, 2026
9 min read
Why almost-human things seem worse than obviously fake ones
Mar 24, 2026
Mental models for demystifying luck and engineering a series of fortunate events
Mar 12, 2026
Why does time feel faster every year?
Feb 27, 2026
10 min read
More people visit Disney and Universal properties annually than the entire populations of the UK, France, or Italy.
Feb 25, 2026
The WWII Armor Problem
Feb 13, 2026
The casino of "average," the trap of Expected Value, and why survival matters more than optimization.
Feb 9, 2026
19Hz, The Stone Tape Theory, and the fallibility of the human brain
Jan 21, 2026
The two stages of achievement
Jan 7, 2026
One-Way vs. Two-Way Doors
